If you’re an electrician or tradesperson, you’ve probably been told that SEO is all about getting as many visitors to your website as possible. But what if I told you that ranking nationally for broad search terms won’t actually bring you more customers?
That’s where most SEO companies go wrong—they focus on traffic volume, not conversion quality.
At My Local Trades, I take a completely different approach. My SEO strategy is designed specifically for electricians and tradespeople, helping you get found by real customers in your service areas. Not just lots of visitors—but the right visitors who actually need your services.
Why Generic SEO Doesn’t Work for Tradespeople
Most SEO agencies apply the same tactics to all businesses, whether it’s an e-commerce site, a solicitor’s office, or an electrician. But trades SEO is different—your customers aren’t nationwide, they’re local.
Here’s where traditional SEO often fails for electricians:
- Targeting broad, national traffic – Ranking for “Consumer Unit Upgrades” at a national level is great—but if your business only covers North London, that traffic is useless.
- Overcomplicating the strategy – Many agencies will throw jargon at you: backlinks, domain authority, technical audits. All important, but if your business isn’t even ranking for “electrician in [your area]”, then what’s the point?
- Focusing too much on keywords, not intent – Google’s algorithm is smarter than ever. It’s not just looking for keywords—it’s looking for relevant, helpful content that answers real customer questions.
- Not optimising for local service areas – If you cover multiple locations but your site only ranks well for one (e.g., Camden but not Islington, Hackney, or Hampstead), then your SEO isn’t working hard enough for you.
My Local Trades SEO: A Smarter, Targeted Approach
Here’s how I do SEO differently—and why it works.
1. Focus on Local Rankings That Actually Convert
Instead of trying to rank you everywhere, I help you rank in the places where your customers actually are. This means:
- Structuring your website properly for each location you cover
- Writing strategic blog content that mixes job types + locations
- Avoiding generic, broad content that doesn’t attract local leads
Example: Instead of a blog titled “Is It Time to Replace Your Consumer Unit?”, I’d recommend “Consumer Unit Upgrades in Islington – What You Need to Know”—a targeted, local title that attracts real customers in your area.
2. A Blog Strategy That Builds Local Authority
Most electricians write blogs because they’re told to, but there’s no strategy behind it.
Here’s the structure I use to make sure your blogs actually boost your rankings:
- One service, one location per blog – Keeps content focused and helps Google rank you better in different areas.
- Answer real customer pain points – What do customers search for before they book? That’s what we write about.
- Clear, concise headings – Google (and your customers) love content that’s easy to scan.
Example blog topics:
- How Much Does an EICR Cost in Hackney?
- The Benefits of LED Lighting Installation in Camden
- Why Choose a Local Electrician for Fuseboard Upgrades in Hampstead?
This makes your site more relevant to each area you cover, helping you rank for multiple locations over time.
3. Location Pages That Work (Not Just Fluff Pages)
A lot of SEO agencies create thin, duplicated location pages that don’t rank well. I build useful, well-written location pages that actually help you show up in search results for each area you serve.
How?
- Unique content for each area (not just copy-pasting the same text)
- Proper internal linking to show Google your locations are important
- Service-based content that answers customer questions
Example: A strong location page for “Electrician in Kensington” should include:
- The specific services you offer in Kensington
- Local references (e.g., “We recently carried out a full rewire in a period home near Holland Park”)
- A clear call to action
4. Smart Use of AI for Content Creation (The Right Way!)
AI tools like ChatGPT can speed up content writing, but they should never replace human expertise. At My Local Trades, we give our customers two options when it comes to blog writing:
Option 1: AI-Assisted Content (With Human Editing)
If you want to write your own blogs but struggle with what to write about, we help you:
- Use structured AI prompts to create helpful, well-targeted content
- Make sure your blogs follow a proper SEO strategy (location + service focused)
- Edit & personalise the content so it reflects your business properly
Google only punishes low-quality AI content, so if you’re using AI to help structure your blogs but still adding your own input, that’s absolutely fine.
Option 2: Fully Human-Written Content by Our Professional Writers
If you’d rather not write blogs yourself, we also have a team of in-house creative writers who create 100% human-written content for some of our customers.
Our writers:
- Don’t use AI—every blog is uniquely written by a real person
- Follow our proven SEO strategy—ensuring the content ranks well & converts
- Make it engaging, professional, and in your tone of voice
Whether you want to write your own blogs with our guidance or let us do it all for you, we make sure your content is well-written, SEO-friendly, and actually attracts customers—not just traffic.
Why Choose My Local Trades for Your SEO?
Here’s the real difference—I’ve been working in SEO for 18 years, but I don’t just follow trends or Google’s latest “quick fixes.” I focus on what actually works for electricians and tradespeople:
- Proven SEO strategies designed specifically for electricians
- A practical, no-nonsense approach—no fluff, just results
- More local leads that convert into real jobs
If you’re tired of generic SEO agencies that don’t understand how trades SEO actually works, let’s have a chat.
