Hi, I’m Gary, and if you’re a tradesperson looking to write blog content that ranks well for local SEO, you’re in the right place. Whether you’re an electrician, plumber, builder, or any other trades professional, I’m here to share some tips that will help you grow your website’s reach, attract more clients, and boost your business visibility online. Whether you want to write your own blog posts or explore professional writing services, I’ve got you covered.
How to write Blog Posts for Electricians and other trades:
- Start with a Solid Draft: Always begin with an outline or draft to give your blog post structure. It makes building out the rest of your content easier.
- Add Your Personal Touch: Make sure to rewrite and expand on your draft so it sounds like you. Your blog should reflect your voice, expertise, and how you’d naturally speak to your customers. People appreciate genuine content, and that’s what will keep them coming back.
- Highlight Your Services and Areas: Write about the specific services you want to promote and the areas you cover. Whether you’re an electrician specialising in rewires, a plumber dealing with emergency call-outs, or a builder managing home renovations, be specific. And don’t just mention the big towns and cities—talk about local villages and neighbourhoods too. This helps you reach more potential customers.
- Bring in Local Insights: Share your own experiences and local knowledge. This makes your blog more relevant to your community and shows customers that you understand their needs. Mentioning specific projects or common issues in your area helps position you as the trusted expert.
- Optimise for SEO:
- Naturally mention your location (e.g., “Leeds,” “Bristol,” “Manchester”) in your content to boost local SEO.
- Use service-specific keywords like “electrical safety inspections,” “emergency electrical repairs,” or “EV charger installations”—just don’t go overboard.
- Add images and meta descriptions that are tailored to local search queries for a better search engine result page (SERP) appearance.
Use Your Own Photos for Authenticity:
One piece of advice I always share is to use your own photos of work you’ve carried out instead of relying on stock images. As tradespeople, you’ve got plenty of examples from past projects. Using these photos makes your content unique and helps you stand out on the web. Plus, your own images can be optimised for local SEO, giving your site an extra boost.
Blog Ideas to Get You Started:
- “The Benefits of Electrical Safety Inspections in [your city].”
- “How to Choose the Right Electrician in [your location] for Your Home Projects.”
- “Common Electrical Problems in Older Properties in [your town] and How to Fix Them.”
- “Why You Should Upgrade Your Consumer Unit in [your area].”
- “The Importance of Regular Electrical Maintenance for Home Safety in [your city].”
- “Top Tips for Choosing an EV Charger Installer in [your location].”
Remember, the best blog titles are ones that address common questions or problems your customers have. Avoid overly complicated or technical titles. Keeping it simple will make your content more accessible and improve your chances of being found online.
Thinking About Professional Blog Writing Services?
Now, I know that writing blog posts isn’t everyone’s cup of tea. If you don’t have the time or confidence to write your own, that’s where I can help. My team—Lisa and Michelle—are fantastic, creative writers who write custom blog posts from scratch, without using AI. This means every post is unique, crafted with care, and tailored to what you need.
When you’re choosing someone to write your blogs, do your homework. Make sure they know the industry inside and out. A writer who specialises in content for electricians, plumbers, or other trades will do a much better job than a generic writer who doesn’t know the trade. Industry-specific writers understand what works and can make your content resonate with your audience.
If you’re after consistent, high-quality content but don’t want the hassle of doing it yourself, our blog writing service is perfect for you. It keeps your website fresh and engaging, so you can focus on your work.
Final Tips for Tradespeople:
By following these steps, you’ll create high-quality, optimised blog content that resonates with your audience and ranks well in search engines. This approach not only helps you write authentic, engaging content but also builds your credibility as a trusted tradesperson.
Get comfortable with writing and personalising your posts. And if you ever need a hand or want to take your blog to the next level, don’t hesitate to reach out. Let’s make your blog an essential part of your digital marketing strategy, driving traffic and growing your trades business across the UK.
Cheers, Gary
