Local business rich results in Google search

Local business rich results for electricians and trades people

As a local trades person you obviously want to target people who are looking for your services in your local area/s. So when you send out flyers and all your other offline marketing materials, you would only have these delivered in the areas in which you carry out your services. So are you doing the same for your online marketing?

What are Rich Results?

By adding Rich Results in your website pages code, tells search engines like Google you are a local business and where that business operates. Rich results are when you do a Google search and you see things like reviews, photos and videos next to the relevant search listing. More information on Local Business Rich Results Structured Data can be found in Google's official documentation here: https://developers.google.com/search/docs/data-types/local-business

Example Code for your website:

    

    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Electrician", /* Trade Type */
            "@id": "https://www.my-local-trades.co.uk", /* link to your website home page */
            "description": "Description about your business and the services you offer.",
            "name": "Full company name",
            "url": "https://www.my-local-trades.co.uk",
            "telephone": "01634553874",
            "image": {
                "@type": "ImageObject",
                "representativeOfPage": "True",
                "url": "link to your company logo",
                "width": "326",
                "height": "76"
            },
            "logo": {
                "@type": "ImageObject",
                "representativeOfPage": "True",
                "url": "link to your company logo",
                "width": "326",
                "height": "76"
            },
            "priceRange": "££", 
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "Room 6 Cranford House, Longley Road",
                "addressLocality": "Rainham",
                "addressRegion": "Kent",
                "postalCode": "ME8 7RU",
                "addressCountry": "GB"
            },
            "brand": {
                "@type": "Brand",
                "@id": "Full company name",
                "name": "Full company name",
                "description": [
                    "Electrician in Aylesbury", 
                    "Buckinghamshire" /* Here you would had your main key word */
                ],
                "url": "Link to website home page",
                "logo": {
                    "@type": "ImageObject",
                    "url": "Link to company logo",
                    "width": "326",
                    "height": "76"
                }
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "51.813280", 
                "longitude": "-0.835720" /* Here you would add the latitude and longitude of your business address. This can be found by entering your postcode here: https://www.latlong.net/ */
            },
            "memberOf": {
                "@type": "ProgramMembership", 
                "name": "Checkatrade",
                "programName": "Checkatrade",
                "membershipNumber": "membership number",
                "url": "link to checkatrade profile page" /* If you are a member of any trade organisation, you can add this here - I have added Checkatrade as an example  */
            }
        },
        {
            "@type": "Service",
            "name": "Electrician",
            "description": "Electrician services"
        }
    ]
}